Jeanne Maddox

Experienced Marketing & Public Relations Professional


Look around. Opportunity is everywhere. Maybe it’s just outside your door, about to knock. Aside from recognizing it, the most important thing about seizing opportunity is the action you take to realize it.

I have the experience, knowledge, and desire to create branding strategies and campaigns that will allow your company to integrate traditional marketing elements with digital marketing, online media, optimized public relations and content, social media, and search engine marketing (SEM/SEO) tools and techniques to engage your customers, and generate meaningful results to your bottom line.

Learn more about me or get in touch if you would like to begin a dialogue about accelerating the results achieved from your marketing efforts.

Career Profile

Marketing and public relations professional with valuable business-to-business, and business-to-consumer marketing experience, encompassing:

  • Strategic Planning
  • Market and Competitive Research
  • Internet Marketing
  • Concept and Creative Development
  • Media Planning and Buying
  • Public Relations
  • Sales Promotion and Business Development
  • Ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment

Professional Strengths

  • In-depth knowledge of Internet marketing and advertising, search engine optimization, content creation, Website design and usability.
  • Working knowledge of Website and campaign analytics for identifying trends and implementing tactics for continuous improvement.
  • Possess excellent verbal and written communication skills.
  • Experienced with Google Ad Words, HTML, cascading style sheets, e-mail marketing and database management tools.
  • Ability to teach and explain the use of tools to internal and external customers.

  • Goal-oriented and ability to handle multiple tasks.
  • Attention to detail and ability to achieve set targets within deadlines.
  • Extensive knowledge and experience working in Adobe Creative Suite 5.5 (Photoshop, Illustrator, InDesign, Fireworks, Dreamweaver), iMovie, Keynote, PowerPoint, Microsoft Word, as well as online client and project management applications including Basecamp, Highrise and PRNewswire.
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Strategic Planning

Strategic planning provides guidance in fulfilling your company's mission with maximum efficiency and impact. In creating effective and useful strategic plans for clients, it is important to consider each organization's capabilities and strengths, weaknesses and limitations, both objective and subjective from a wide array of sources. With this information specific goals can be articulated, action steps can be defined, and necessary resources can be identified and put into place.

Web Development

A functional and engaging website is a key component of every marketing plan. For 15 years I have lead project teams in the planning, development, production and ongoing management of client websites. I believe that there are four key attributes that must be considered in the development of every website — usability, design, visibility and flexibility. Focusing on these attributes, enables the development of websites that resonate with visitors, encourage ongoing engagement, and provide client companies with the ability to increase trust and authority among their targeted audiences.

SEO Strategies

Proper search engine optimization (SEO) begins with understanding your business, marketing and website goals. Your goals will define the audience and personas to be targeted, the information that they will find helpful, and the tactics to be employ to move them into and through your sales/conversion funnel. Defining and understanding these goals will help drive decisions for preparing your website content and SEO campaign in attracting visitor traffic.

Branding & Design

Your brand is the foundation upon which your entire organization and marketing campaigns are built. It is defined by the experiences and perceptions of customers, prospects and employees, and should clearly identify what makes your organization and products different. With over 20-years of branding experience, I can help your company connect with your targeted audiences through the development and implementation of:

  • Brand messaging
  • Brand names, taglines, strategy and rollout
  • Brand monitoring and response strategy
  • Collateral and Content
  • Websites

Public Relations

Public Relations (PR) is an essential component to a comprehensive marketing strategy. PR is not about making your organization appear more remarkable than it truly is, counting press clippings and generating impressions; rather it’s about listening to your audiences, sharing your unique story, creating connections, gaining influence, and building loyalty in a measurable and meaningful way. It is my belief that PR reaches and influences every audience that is relevant to your organization, and goes far beyond traditional media relations and publicity to include such activities as:

  • Analyst relations
  • Blogger relations
  • Community relations
  • Crisis communications
  • Customer relations
  • Employee relations
  • Mainstream media relations (TV, radio, print)
  • Media rooms
  • Optimized press releases
  • Publicity
  • Social media relations (bloggers, forum moderators, influentials)
  • Speaking campaigns

Internet Marketing

A crucial element of every Internet Marketing plan includes identifying the different buyer persona profiles that should be to targeted. These personas include both demograhic and behavioral traits. Once customer personas are established, campaign goals, supporting relevant content/tools, and marketing channels can be identified to support each stage in the lead nurturing and sales conversion process. Stages in the conversion process to be considered in designing your internet marketing include: Engagement Nurturing, Outreach Nurturing, Ongoing Nurturing, Conversion Nurturing and New Customer Nurturing.

Once the lead nurturing process and timing of content distribution is established, it is imperative to continuously look for ways to improve results through testing and optimization based on customer group segmentation, content, distribution channels and timing.

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Featured works.

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Professional Development and Education.

As a marketing and public relations professional my mission in business is to lead, and be a valued asset to my clients. I believe that a company's public relations and marketing efforts should be authentic, integrated and measurable. I strive to be a catalyst for change and improvement, always seeking solutions that will provide far reaching results into the future. This requires a passion for continuous learning, collaboration and innovation, as well as an ability to communicate and share my vision effectively with clients and team members.

Current Position Highlights

For the past 20+ years, I have served as the co-founder and executive director of Maddox Marketing Group, Inc., a full service marketing and online media agency that concentrates on the integration of content, public relations, social media and search marketing into campaigns that deliver measurable results efficiently and effectively. In this role I am responsible for:

  • The analysis, development, consensus building, and execution of strategic marketing/public relations plans, and creative platforms for client accounts.
  • Managing multiple project tactics like online competitive analysis, keyword research, blog implementation, search optimization, link building and paid search marketing.
  • Establishing and executing agency business development plan and participation on the pitch team.
  • Managing staff, outside suppliers and vendors.
  • Establishing, negotiating and adhering to client budget parameters.

Career category experience includes: Start-up/Early Stage companies, Manufacturing/Distribution, Entertainment/Communications, Health/Human Services, Specialty Foods/Hospitality, Financial/Professional Services, Economic/Community Development, and Non-Profit organizations.


Master's Internet Marketing, July 2011
Full Sail University, Winter Park, FL

  • Class Salutatorian, GPA 3.96
  • Selected as the recipient of the Advance Achiever Award by classmates and course directors.
  • Received Course Director Awards for Internet Marketing & Search Engine Optimization, August 2010; Business Storytelling & Brand Development, October 2010; Advanced Internet Marketing & Search Engine Optimization, November 2010; Web Design and Usability, December 2010.

Bachelor's Journalism, November 1981
Ohio University, E.W. Scripps School of Journalism, Athens, OH

Community Involvement

  • Founding Member of GenerousCity, a 501(c)(3) charitable organization, dedicated to raising and donating funds to aid the families of terminally and chronically ill children in northeast Ohio, through an annual Aladdin Ball.
  • Member Akron Area YMCA 75th Anniversary & Triathlon Committees
  • Member, Marketing and Public Relations Chair, Summit County Truancy Task Force
  • Chairman, Inventors Hall of Fame Induction Ceremony & Dinner
  • Co-Chairman, Public & Media Relations Committee, First Night Akron
  • Mayor’s Committee, Opening Day Ceremonies, Canal Park, Akron, Ohio
  • Board Member, Marketing Committee, Akron Symphony Orchestra
  • Board Member, Marketing and 25th Anniversary Committees, Victim Assistance Program.

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Get in touch.








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